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Senior Digital Marketing Specialist (B2B email marketing)

Posted on: 5 Apr 2018

Primary Responsibilities:

-Consistenly increase market shares and revenue in growth and declining markets by skillfully producing branded email campaigns.


-Develop beautiful, responsive emails with superior writing skills and thorough understanding of impactful marketingmessage.

-You will need to be nimble and excited about writing compelling marketing emails that's tailored towards driving engagement and conversion.

-Ensure all email campaigns are delivered to targeted audience with good segmentation of database.

-Analysis of email marketing campaigns and make recommendation for improvement.

-Checking marketing in-boxes for enquiries and processing them for sales opportunities.

-Managing and trigger email campaigns throughout the customer lifecycle to maximize sales.

-Carry out segmentation of the database and implementing re-marketing strategies to cross-sell products, nurture new leads into the funnel.

-Monitor email marketing campaigns and regulary update client databse.

-Carry out any related testing on various email campaigns to establish the most effective.

- Ensuring all email campaigns comply with current email best practices in the industry.

-Analyze reports and find out what’s working and what's selling (and what’s not) in order to improve the content with every send.

-Perform aggressive hunting role on targeted audience through B2B / online leads platform (Such as LinkedIn) to drive more sales


Job Requirement:

-Superior writing skills

-Curious Researcher

-Good in managing a database.


-Marketing experience (Email Marketing will be an advantage)
-Experience with email service provider
-Brief experience in using and working with digital marketing tools, creative banner design and social media.
-Brief experience in handling CRM systems or related software applications.
-Applicants who previously work as a copywriter in the B2B Environment may apply.
-Has a minimum of 3 years of working experience in a Email marketing role (ideally B2B)


Interested candidates, please sent the latest work / examples of email marketing campaigns with your full resume.

Industry: Education & Training
Oil & Gas / Petroleum / Energy
Specialization: Marketing / Public Relations / Media / Advertising
Location: Central (KL / Selangor / Negeri Sembilan)
Employment Type: Permanent
Years of Experience: 3
Salary Range: RM2,601 - RM4,000 / mth

For enquiries, you can contact Aileena Hii.

Email: general3@recruitexpress.com.my

Contact: 03-27138830

**All information will be treated with the strictest confidence. We regret that only short-listed applicants will be notified.