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Digital Marketing Specialist (B2B Email Marketing)

Posted on: 16 Apr 2018

Job Description:
  • Consistenly increase market shares and revenue in growth and declining markets by skillfully
    producing branded email campaigns.
  • Develop beautiful, responsive emails with superior writing skills and thorough understanding of
    impactful marketingmessage.
  •  Need to be nimble and excited about writing compelling marketing emails that's tailored
    towards driving engagement and conversion.
  • Ensure all email campaigns are delivered to targeted audience with good segmentation of
  • Analysis of email marketing campaigns and make recommendation for improvement.
  • Checking marketing in-boxes for enquiries and processing them for sales opportunities.
  • Managing and trigger email campaigns throughout the customer lifecycle to maximize sales.
  • Carry out segmentation of the database and implementing re-marketing strategies to cross-sell
    products, nurture new leads into the funnel.
  • Monitor email marketing campaigns and regulary update client databse.
  • Carry out any related testing on various email campaigns to establish the most effective.
  • Ensuring all email campaigns comply with current email best practices in the industry.
  •  Analyze reports and find out what’s working and what's selling (and what’s not) in order to
    improve the content with every send.
  • Perform aggressive hunting role on targeted audience through B2B / online leads platform (Such
    as LinkedIn) to drive more sales.
Job Requirement:
  • Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Business Studies/Administration/Management, Marketing, Commerce, Mass Communications or equivalent.
  • Superior writing skills
  • Curious Researcher
  •  Good in managing a database.
  • Metrics-minded
  •  Marketing experience (Email Marketing will be an advantage)
  • Experience with email service providers 
  • Experience in using and working with digital marketing tools, creative banner design and social media.
  • Experience in handling CRM systems or related software applications.
  • Applicants who previously work as a copywriter in the B2B Environment may apply.
  • Has a minimum of 3 years of working experience in a Email marketing role (ideally B2B)
  • Applicants must be willing to work in Damansara Perdana.
  • Full-Time position(s) available
Industry: Education & Training
Oil & Gas / Petroleum / Energy
Specialization: Marketing / Public Relations / Media / Advertising
Location: Central (KL / Selangor / Negeri Sembilan)
Employment Type: Permanent
Years of Experience: 3
Salary Range: RM2,601 - RM4,000 / mth

For enquiries, you can contact Aileena Hii.

Email: general3@recruitexpress.com.my

Contact: 03-27138830

**All information will be treated with the strictest confidence. We regret that only short-listed applicants will be notified.